To empower children and adults across the socioeconomic spectrum with the knowledge and skills essential for successful financial decision making. The Foundation's focus is to facilitate the delivery of education and resources that will provide an opportunity for personal financial flexibility to those who might otherwise be unable to achieve it.
"We are supporting the establishment of a mindset of financial responsibility and economic security for all members of the community. Too often, people aren’t taught how to accumulate assets. They are instead taught how to make it from paycheck to paycheck – which means that they are at best being taught how to get by. Teaching people to be truly financially secure is a different goal – one to which we are strongly dedicated."